Unboxing: My Holy Nacho is an invitation to witness the culmination of a year long sculptural performance. An unknown object, created ‘by the internet’, will be delivered and unpacked live at Kunsthal Aarhus at 5pm the evening of 18 March. It will be the first time anyone, including the artists Garnicnig and Allen, will see the artwork. It is a montage as vernissage event, to the public, paying homage to performative online culture of the unboxing of products and gadgets.
My Holy Nacho is a durational, transactional and transnational art project that has been underway for over a year and a half. It exists as an exchange between two people who enjoy misunderstanding one another, using the gaps in communications via electronic media to create an artwork. For My Holy Nacho, a single object is sent to different manufacturers and workshops to have various ‘processes’ applied to it. Each process is chosen, in secret and in turn, by the collaborating artists. Resulting in a sculptural object, the work is built from broken transmissions and mistranslations that occur online — even the title of the work is the result of a misunderstanding: A mishearing of the name Moholy Nagy; a mumbly mispronunciation in a Canadian accent to an Austrian not-so-native speaker.
What exactly is it that happens when you click the ‘submit’ button in a browser? Will a factory worker be set to action in distant land? Will a power outage be caused in a small town near a datacenter? Will the global economies be affected? There is so much power in the action of a 'click', to move people, money, mountains, materials, art. The piece raises issues around digital labour, post-digital and digital materialism themes, as well as more broad discussions about curating and contextualising ‘cultural objects’, how they are designed and fabricated.
The production of My Holy Nacho has been supported by the Danish Arts Council and the Austrian Federal Ministry for Education, Arts and Culture. Production Management by Sóley Mist Hjálmarsdóttir. Project archive curation by Mela Dávila Freire. Project publication includes new commissioned writings by Robert Jackson and Mela Dávila Freire.
See the images Unboxing Event: My Holy Nacho